YoPro Package Design

YoPro Package Design.pdf

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Introduction

Create an ad using the current YoPRO 160g high protein yogurt pack and, for speed, the headline ‘Fuel your Journey’. Then you will ‘take over’ a web page with advertising for YoPRO based on the idea you used for your YoPRO print ad.

Insight

Because YOPRO is a high-protein yogurt brand, its target audience includes people who exercise regularly. My insight is based on its background information, I found some sports materials, combined with YOPRO's headline, and designed it.

Thinking

This work has greatly improved my design level, because while continuously using software to modify my ad and package, I have mastered many professional skills. Also, it stimulated my creativity. In the constant brainstorming, I came up with more than ten ideas, and finally chose the most creative one.