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What's more?

Career Aspirations

My broad career aspirations are to become experts in my professional area and gain autonomy for my thoughts and activities. Strategy Planner and Account Manager are my dream careers. Not only because of my outstanding planning and leadership skills reflected in many group works, but also because I found my interest from three internship experiences in different companies, which finally allowed me to clarify my career direction.

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4A advertising company like Ogilvy will become my ideal workplace after graduation because it has standardized processes, professionalism and international clients. For the person who are new to the advertising industry, it will be helpful to enter a 4A company to study systematically. Shanghai is my ideal working city in China. As a modern metropolis in China, all large advertising companies are gathered in this city. Besides, it also has an extremely rich historical and cultural heritage. The internship experience at DDB Shanghai made me fall in love with this city.

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Future Plan

In order to achieve my goal, I applied for postgraduate programs in the UK and Australia and got offers from the University of Sydney and the University of Melbourne. During the postgraduate period, I will conduct in-depth research on digital marketing which is my favorite field, and do internship in an advertising company in other countries to experience its operating system and cultural background which will be largely different from China. Also, from now to graduation, I am working in a local social marketing agency as Account Executive in China, serving for Nestle.

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I will not limit my ability to planning only. I am still studying designing by myself and operating my own social media platform Weibo which was already followed by 20,000 people. All these unique experiences will make me an advertiser with unlimited potential.

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