Bachelor of Communication,
RMIT University, AU
WINNIE
ZHU
Education
2019 - present RMIT University
Bachelor of Communication
GPA -
2017 - 2019 Beijing National University Zhuhai
Bachelor of Advertising
GPA: 84/100
Experience
07/2021-Now YinXiang Social Marketing Agency | Account Executive
I am mainly responsible for building brand strategy, marketing system, budget management and project executions such as online brand events, influencer cooperation and seasonal activities for Nestle in Little Red Book.
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11/2020-02/2021 DDB | Marcom Department Intern
I am mainly responsible for the market dissemination of DDB China, including communication and docking with cooperative media, the operation of the official website and social media accounts and internal event planning. Also, I worked with the creative and planning departments to create 2021 CNY campaigns for Hennessy, Skittles and Mengniu.
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07/2019 - 10/2019 Red Dot Design Museum | Intern
I learned thousands of red dot award-winning exhibits from all over the world. I participated in the planning of the award-winning exhibition of ‘Speed and temperature’ and developed a five-day design course for senior engineers from Qingdao, China. Also, I wrote serval articles for museum on its website.
Professional competitiveness
USP: A hunter who shoot with great accuracy.
Winnie likes hunting.
She often lurks at night, observes recent Internet trends with her ears and eyes, locates the most creative ideas, tailors perfect copywriting and content for them, and finally, launch!
Absolutely, her precise shooting made her hit hundreds of posts on social media, and the copy she posted successfully lured her prey to linger on the page.
Winnie likes hunting. Not only for the rich harvest, but also because of her enthusiasm for new things. When repeatedly catching the same prey, she will choose to let them go and look for new flavors.
Hobbies
Traveling. I have been to more than 20 cities around the world. I am happy to experience different cultures and meet new people during the journey which broaden my horizons.
Photography. My first camera was a high school graduation gift, and then I became an amateur portrait photographer when I was in college.
Painting. I have learned various kinds of painting including watercolor, Chinese painting and sketching for 6 years.
Long-distance running. I used to be an athlete in middle school and won the first place in the sports competition for three consecutive years.
Skill & Language
PS
AI
Pr
Chinese
English
Korean