D&AD Awards: Duolingo campaign

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Duolingo makes learning a language fun with game-like lessons in 35+ languages. Learn free on the world’s #1 education app.

Our Challenge

Make 16-22 years download Duolingo and use it as daily habits.

Our target audience

Mostly high school and college students who are facing the challenges of the future, spending a lot of time on social media and strongly influenced by KOLs.

Our insight

Create a better future in your spare time every day.

Our Idea

Find a place people can spare in 5-15 minutes and help them to realize using those short time to learn a second language in Duolingo can make a big change to their life. 

Based on the research, insight and challenge, we created: ‘Open Possibilities in Pockets of Time’ Campaign.